Earlier this month Nike and Asos teamed up for the first shoppable Google Hangout which also used a shoppable display ad, a product Google call +Post ad (see video above). By fusing content, social interactions, the wider reach and targeting of its display network as well as strong frictionless transactions, Google is hoping the +Post ads will be an attractive option for brands.
We spoke to Google product marketing manager EMEA, Natalia Cano Marren about how the first session went and what advice Google can offer brands that are seeking to do executions such as these.
